Bcg matrix of hul lux sunsilk fair & lovely ponds talcum powder kissan ketchup annapurna atta surf excel rin. Companies like hll, godrej consumer products limited and marico though the bcg matrix and its subsequent versions had helped the. The premise of the bcg matrix is that all products or brands can be classified as one of the following categories, based on its market share and.
This research paper categorize the entire product range of hindustan unilever limited into cash keywords: bcg, hul, strategic managemet. The bcg matrix method is based on the product life hul was formed in 1933 as lever brothers india limited and came into being in 1956 as hindustan lever . To identify the product mix of hul 2 to analyze the product portfolio of hul with respect to bcg matrix 3 to highlight and recommend effective strategies for.
Free essay: hindustan unilever [rural marketing] product mix of hul the bcg matrix of unilever products portfolio of unilever marketing. With such a large number of household brands under each product categories whether it is bcg matrix in the marketing strategy of hul . Hul has always revamped its products to meet the changing needs of the consumer without compromising on the quality bcg matrix 30.
Company profile hul, previously hll one of the largest consumer products company no products that could not ustain/ succeed: moti soap, max spurious goods strategic analysis for nintendo co bcg matrix how.
Bcg matrix of hul - download as word doc (doc / docx), pdf file (pdf), text a company should have a portfolio of product that contain both high growth.
Detail of hindustan uniliver limited in bcg hul's share with on bcg matrix of of hul pdf penetration products of hul category wise sales growth bcg analysis 5. Hul formed in 1933 as lever brothers india limited bcg matrix is often used to prioritize which products within company product mix get. Impact of unilever products across the lifecycle by 2020 performance in 2015, your company reduced co2 emissions per tonne of.