Why is the soft drink industry so profitable compare the economics of the concentrate business to the bottling business why is the profitability so different.
Pepsi is well behind coke in the market for regular old cola.
Full-text paper (pdf): cola wars-case study | researchgate, the professional network for scientists internationalization of soft drink industry.
A through out case study analysis of hbs on cola war between two century and battle for internationalizing the cola wars (b) the battle for.
Pepsi: the story behind the neverending 'cola wars' cnntees put together an infographic entitled the soda wars that includes.